On May 21st, 1949, two visionary brothers founded “Productos Químicos ALEN, today INDUSTRIAS ALEN, in Monterrey, NL, Mexico.

The purpose of this new company was to manufacture and sell cleaning products to help housewives in their regular cleaning.

The initial product was CLORALEX, laundry bleach, soon followed PINOL® cleaner. Both brands rapidly gained market share becoming the best-selling products in Mexico.
CLORALEN® is the US brand for CLORALEX in Mexico.

This growth was parallel to the development of technology, manufacturing, packaging processes, marketing strategies, distribution and the expansion of the production capacity.

Currently, AlEn has 5 manufacturing plants strategically located in the country and 14 diversified brands in over 30 products including bleach, cleaners, powder detergents, liquid soaps, fabric softeners and dishwashing detergents for Mexico and the United States of America.

This is our origin and path towards the future, where the dynamics of innovation are the basis to continue offering practical cleaning solutions to our customers and consumers.

Our family of brands include:
(To learn more about our products, please click on the logo.)

Surface Care:


Laundry Care:


*Disinfects gram-negative bacteria on solid, non-porous, non-food contact surfaces. Disinfection claim applies only to Pine-o-Pine ®.


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