AlEn USA, LLC is the North American subsidiary of one of the most recognized companies in the household cleaning products category in Mexico: Industrias AlEn. Since its beginning in 1949, Industrias AlEn has pioneered the development of well-known consumer brands that have been able to breed strong heritage in the Mexican market.


  • Brands such as Cloralex® (the #1 bleach in Mexico)
  • Pinol® (the #1 Heavy Duty cleaner in Mexico) were the first products in its class to hit the Mexican market.
  • Now, with more than 3,000 employees, five manufacturing plants, a product catalog of over 500.


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